Shadow is the New Simply White


  • The 2017 Color of the Year is Shadow, a far cry from 2016’s Simply White. So long white rooms. The new paint color is, in the words of Ellen O’Neill, Benjamin Moore’s Creative Director, “allusive and enigmatic. Shadow is a master of ambiance. It is a color that calls to mind a ‘past,’ yet it can also make a contemporary, color-confident statement.”
  • The New Year is quickly closing in upon us, and we are predicting 2017 will be deep and dark with an edgy elegance. However, the color palette still supports shades of white, like Chalk White and Cloud Cover, and blends into muted grays like Stormy Monday, Sandlot Gray, and Knoxville Gray.
  • The new rich, much darker palate is a complete 180 from recent years, which were dominated by multiple shades of white. To be sure, soft, warm whites will never go out of style, and if paired well with the right balance of furniture and accessories, it can be forever classic.
  • When it comes to a new home, color is by far the easiest/cheapest way to enhance your home when preparing to put it on the market. We’d recommend using these darker colors only as an accent brought in by furniture, decorative objects, and/or pillows. If you’re looking to paint for resale, we’d go with Stormy Monday, Cloud Cover, or Chalk White.

More information on Benjamin Moore’s Color of the Year