To Stage or Not to Stage
Yes, to stage! Or at least more often than not, certainly.
You only have a few seconds to make a good first impression. And, while you may think you have amazing taste in furnishings (and maybe you do), the only thing that matters is whether the house you are selling projects the taste of the likely buyer.
It is hard for that buyer to fall in love with the house if they can’t envision it for the distraction posed by your heavy 1980s-vintage drapes and your collection of chicken-themed ceramics.
When staging a house, remember that not all spaces are created equal. The rooms that matter most are the master suite, the kitchen, and the entry hall (again, first impression). These should be professionally staged without question. Secondary bedrooms, dens, playrooms and storage spaces are not as critical, if you are staging selectively.
Many homes can even be staged largely through careful editing and rearranging of existing furnishings.
The average cost to stage a home is perhaps $2,000. The resultant impressive photography and the excited reactions of potential buyers during showings are more than worth the expense—many times over—likely leading to a much quicker sale for a substantial premium.
The only times you wouldn’t necessarily stage are if you have a particularly hot commodity that will sell quickly regardless, if the house is brand new with a clearly understood floor plan, or if you intend the house to be purchased by a flipper-investor.
SimpliCITY Nashville works with some extraordinarily talented stagers whose profession involves making your house show at its peak potential, thus commanding peak price. The staging is not the product, but, if you will, it’s the packaging in which the product is sold, and it’s very worth the investment.